Savvy strata and facilities management companies are winning the battle for a competitive advantage by providing quality customer service through proactive communication with residents.
While competitive tension has continued to increase, the ability to provide stand-out advantages to win business has remained stagnant—and we’ve all seen the price war that’s resulted.
With community engagement and facilities management software such as that developed by Australian-based technology company Resvu, strata operators can stand out from the crowd in a number of key areas.
Engage residents
Forget the days of paper noticeboards and manual bookings, give your strata company or site the edge with a resident engagement platform, which allows customers to easily communicate and interact using a mobile app, and staff members to manage sites online.
With custom branding you can show clear justification as to why you are a market leader in engagement, proactive communication and customer service.
Capture data
Using a digital engagement platform, you can easily collect and analyse data, providing your company with a high-level analytics overview showcasing how clients are interacting with the platforms.
Use this data to pre-empt flight risk, gather feedback on new implementations, or simply understand the KPI performance of your staff when attending to digital maintenance reports.
Build revenue channels
Use these tools to deliver customised product and service offering to your clients such as insurance, utilities, concierge and more.
Couple this with the ability to connect your trusted suppliers to your client base, and you can capitalise on multiple revenue models built simply by connecting trusted resources to your clients.
Global management
With a digital platform, you can communicate with select sites or your entire client base at once. To make the most of this, ensure you distribute company update newsletters, urgent alerts to a specific suburb of sites, managing income across your revenue models or invite your client base to a company education event.
With more than 100,000 customers across strata, community, masterplan and student living accommodation, the Resvu Platform caters directly to management companies and property developers looking to drive business growth through high-quality customer service and proactive communication.
A sure-fire way to future-proof a masterplanned project is by fostering a community within it—and key to this is successful resident and community engagement.
Adopting a proactive approach to communicating with portfolio stakeholders—be they tenants, owner-occupiers, investors or real estate agents—provides a brand with a much more positive and informative image than simply sending levy notices and meeting agendas.
Community engagement and facilities management software developed by Australian-based technology company Resvu is a means of providing highly-engaging channels of communication, which can in turn drive improvements in brand awareness and customer satisfaction within masterplanned communities.
Hosting network and education events, distributing newsletters, engaging in community-wide or site-specific surveys, providing updates or even managing specialist user groups or community forums are powerful ways to deliver a highly proactive message to customers.
As a result, you will see your community come together and utilise the purposely built amenities in your masterplan consistently.
Community partner involvement
With most masterplanned communities and large residential complexes, there are several vital community building blocks, or community partners—these may be preferred suppliers, retail centres, sporting clubs, local council chambers or educational facilities.
While having these partners involved in the masterplan cultivates a strong sense of community, there has always been an issue around how much access to sensitive data is provided to these partners.
A platform such as Resvu allows key community entities to be given the ability to make use of powerful community engagement features such as content distribution, survey management and event hosing—but without high-level access to private or confidential information.
Being able to effectively integrate partners such as these into your development will be an important aspect of your customers’ experience.
Data and analytics
In today’s digital age, access to data is important in making the right business decisions and providing the highest level of service to customers—ultimately increasing customer retention and driving business growth.
A comprehensive, real-time overview of customer activity provides statistics such as timeframes and activity on maintenance requests and knowing which distributed documents have been read by customers, along with targeted marketing and significantly improved procurement processes.
Data and analytics such as these, along with staff management and many more tools are available in Resvu’s “precinct overview” dashboard—designed specifically for masterplanned communities.
Customer feedback
Utilising a customer engagement platform enables the collation of valuable customer feedback about masterplanned communities, allowing users to make informed decisions.
Send out surveys after each event to get your residents thoughts on how it went, or check in periodically with a site’s clubs to see if any assistance is needed—you’ll never know unless you ask.
With these results in hand, site decision-makers can make informed decisions about where to best allocate resources to meet residents’ needs—for example, tools such as CommitteeHub streamline discussion and voting on particular topics, eliminating the need for lengthy email chains.
Sustainability
In the current global climate, there is an ever-growing push for sustainability to be built into everything we do, and masterplanned communities are no exception.
Building a sustainable development will attract more customers and drive up the value of a masterplan, with savvy developers keeping the three ‘P’s in mind; people, planet, profit.
When a development becomes live, sustainability efforts can be showcased to residents and the broader community using the Resvu platform, which has a dedicated area for such activities and statistics—it even connects with smart Internet of Things (IoT) devices for advanced reporting.
Local business engagement
By engaging with local businesses, residents can be provided with deals and benefits for buying locally: rewards and loyalty programs can help create and support a thriving community both within and around a masterplanned development.
If you’re looking to create a successful masterplanned community, be sure to check out Resvu’s Custom Resident Engagement Platform, built to bring your vision to life.
After completing a project, the next natural focus for developers should be on future-proofing its selling points by fostering a community within it.
Community engagement and facilities management software developed by Australian-based technology company Resvu is helping developers across Australia tackle an array of community-building initiatives.
With daily engagement from customers, developers need to follow a few simple steps to achieve a resilient and healthy community within a residential project.
1. Begin engagement pre-settlement
Potential customers can, and should, gain an insight into the community, before signing a sales contract..
To do this, developers are advised to keep in regular contact with all prospective clients who enter the showroom through customer relationship management software.
“Invite these prospective customers to site-specific events or open days so they can get a feel for the community, as well as get to know their potential neighbourhood,” Resvu managing director Tom Welsby said.
“Once your customer settles and formally becomes part of your community, you can continue to engage with them and other stakeholders about the next phases of the development, upcoming social events, local business offers and much more, all while maintaining the strongest possible community connection.”
2. Proactive and informative communication
Customer engagement software like Resvu is proactive in providing highly-engaging communication at all times, in turn driving improvements in brand awareness and customer satisfaction.
“In other words, use software that allows you to be on the front foot, not the back.
“With this comes a more positive experience for everyone involved, because when you just react, it’s generally when something went wrong.
“Positive experiences help to build and strengthen a community, and the retention rate of your customers.”
For example, setting automatic notifications for residents in advance of any construction or maintenance to ensure there are no surprises when services are booked ahead of time.
Another could be an invitation to an education session for customers or reminders about upcoming social events or club information, which leads us to step three.
3. Host events and promote social clubs
Examples of events that increase community engagement; hosting sales launches, community family and friends events, new and upgraded communal facilities, resident club events and even tallying RSVPs to an upcoming meeting.
Whether selling off the plan, going through the settlement process or looking to engage an existing resident base, hosting an event is a great way to promote a development and foster a community irrespective of the development stage.
4. Gather user feedback for future decision-making
The enormous benefit of continuous and proactive customer feedback is that it provides a wealth of data you can use to make more accurate decisions on your future capital projects, facility maintenance, cleanliness and overall customer satisfaction.
This is a step that is commonly missed by business, not out of choice, but because there is simply no platform making this data readily accessible or sourced.
Be sure to send out surveys after each event to get your residents thoughts on how it went, or check-up periodically on the sites clubs to see if they could use any help – you’ll never know unless you ask. Tools like the CommunitiLink Resident App by Resvu make collecting and processing these results super easy.
Then, with these results in hand, you and your sites decision-makers can now make informed decisions about where to best allocate resources to meet your resident’s needs.
Tools like CommitteeHub make discussion and voting on these topics streamlined, eliminating the need for traditional email and meetings.
5. Utilise technology to make it efficient
Now more than ever developers should be using technology to engage with the community-building aspects of their development.
Customer relationship management systems, communication software, digital notice boards and event management systems help engage residents.
“With a platform and applications covering all the above for admins, committee members, residents, community partners, local business and the overarching strata company or developer, Resvu brings all stakeholders together in one centralised software system.”
“We’re helping developments like yours build and strengthen their customer experience.”
The benefits of successful customer engagement are enormous but maintaining consistency and a level of automation as your businesses grow can be difficult.
Customer experiences in residential communities are enhanced through proactive communication, resulting in a higher level of retained and new business.
A productive and easy-to-use community engagement platform improves business efficiency—connecting local business and community partners to help build an engage and productive community.
With clubs, events, documents, digital noticeboards and local business rewards, a platform like Resvu is the perfect tool to use during challenging times.
Crisis management
Regular communication must be built up over time to keep your residents engaged.
This means that when it comes time for an emergency or crisis, your residents will respond quickly as they’re already part of an established network.
So provide valuable reasons for your residents to keep checking their engagement platform to achieve this.
Build community
Proactively communicating with all your sites stakeholders — such as owners, tenants, real estate agents, and investors — provides the site with a much stronger and positive image.
Powerful ways to deliver a highly proactive message to customers include hosting network and education events, distributing newsletters, engaging in community-wide or site-specific surveys, providing updates and even managing specialist user groups or community forums.
No longer are you the people who simply send levy notices and meeting agendas — you’re working to build a community.
▲ Resvu: No longer are you the people who simply send levy notices and meeting agendas — you’re working to build a community.
Improved business efficiency
From large scale engagement comes valuable data about your site and portfolio.
So by capturing this data from users and stakeholders, the capacity to provide a greater service level and decision-making advice dramatically increases, all while reducing phone and email traffic.
These real-time overviews provide statistics, including maintenance request activity, distributed documents customers have read, targeted marketing, and significantly improved procurement processes as a result.
And these efficiency benefits extend from your head-office to site management and committee members by making use of platforms such as committee hub and account management.
Ultimately, these powerful platforms will improve your end customer’s experience.
Connecting local businesses
Providing access to local businesses in your area to engage with your residents delivers enormous benefits, particularly when it comes to consistent and meaningful relationships.
Resvu offers a standalone platform called CommunitiLocal, built to connect local business, such as trades, cleaners, insurance companies, and even your preferred contractors with residents in nearby developments.
The result of using CommunitiLocal is access to up-to-date rewards, promoting loyalty to develop consistent purchasing habits as a result of meaningful relationships, and highlights the exclusivity of the building, delivering ongoing value to residents.
Rewards and loyalties help create and support a thriving community both within and around a development.
Customers then have another reason to engage with a centralised ecosystem, therefore assisting in the data capture back to the building or company delivering improved business decision-making.
▲ Resvu’s platform called CommunitiLocal connects local businesses with your residents, delivering meaningful relationships.
Connecting community partners
With most Strata and FM Companies, masterplanned communities and large residential complexes, you will find there are a small number of vital community building blocks, or “Community Partners”.
These may be a preferred supplier, retail centres, sporting clubs, local council chambers or educational facility.
The barrier that has always existed when developments look to connect such parties with community, is the level of information they can access, such as user data and other confidential documents and content.
Resvu has developed a community partners platform that gives key community entities the ability to use its powerful community engagement features such as content distribution, survey management and even enables the ability to host events!
All without the high-level access to private or confidential information.
Being able to effectively integrate these partners into your site and development will be an important aspect of your customers’ experience.
To enquire about our community engagement platform, that not only delivers key communication functionality but also gives businesses an unprecedented way to improve customer service, engagement and brand awareness, visit resvu.io and get in touch with our team.
This article was originally published by The Urban Developer on behalf of Resvu
By utilising the data derived from proactive engagement and improved procurement processes, businesses will have the tools to make educated decisions and, in turn, recognise strong retention and growth.
Having access to live and valuable development-related data is extremely important, especially when trying to cultivate community in a new project.
Community engagement and facilities management software developed by Adelaide-based technology company Resvu tackles the array of human issues that can be overlooked after a development has been launched.
The technology provider has created a number of solutions such as CommunitiLink, FMLink and CommunitiLocal for single strata or facilities managers, all the way through to large enterprise strata and facility management companies, broad-acre developers and hotel operators.
Through a centralised solution, community can be fostered through the digital management of facilities, concierge, digital notice boards, events and resident clubs.
Selecting a resident engagement and facilities management platform can also amplify brand awareness and maintain competitive advantage. for the companies engaging the software.
Social events
Examples of events that increase community engagement are hosting sales launches, community family and friends events, new and upgraded communal facilities, resident club events and even tallying RSVPs to an annual general meeting.
An example of a dedicated community events platform can be found as a key feature of the CommunitiLink platform by Resvu.
Whether selling off the plan, going through the settlement process or looking to engage an existing resident base, hosting an event is a great way to promote a development and to foster a community irrespective of the stage of the development.
Rewards and loyalties
By utilising the local businesses around your area, developers can provide residents with great deals and benefits for purchasing in their site
Resvu offers a standalone platform called CommunitiLocal which has been built to connect local business with residents in nearby developments, resulting in access to up-to-date rewards, highlighting the exclusivity of the building and providing residents with ongoing value.
Further, rewards and loyalties can help create and support a thriving community both within and around a development.
Committee and board management tools
Giving a committee or board members a tool that not only improves decision making efficiencies but also reduces email traffic is extremely important for customer offering and relationship building.
Using the CommitteeHub feature within CommunitiLink gives both management and members a new level of efficiency and time saving capabilities through being able to manage all discussions, documents and voting within one easy to use application.
It must also be considered what level of content distribution permissions suit committee needs.
For example, using a document creation tool for newsletters, policy and procedure updates, event management and social club promotions will give committee’s and boards a new level of control over their communities.
Interactive digital noticeboards
Extending the engagement and communication benefits from a community mobile app through digital noticeboards is an important consideration for premium and high traffic sites.
Cheap options such as retail styled TV with poor media player playback quality can ultimately turn a beautiful foyer into a home lounge room.
Resvu can provide a community with the ability to understand their exact options when it comes to digital noticeboards due to the offering of stainless steel premium touch screens, engaging interactive lift screens, portrait or landscape mode screens or standard and cheaper packages where needed.
Social clubs
Allowing residents to communicate with management and the committee can help drive a community and ultimately customer satisfaction.
Residents who can engage with their community peers through mothers, dog walking, book and community garden clubs, will feel connected.
Feedback surveys and newsletters
Keeping residents engaged isn’t a one-way street, so it’s important to gather their feedback and opinions on on-site related topics.
This feedback can be an invaluable asset it offers insight into where developments and communities can improve.
For example, distributing a monthly cleanliness survey to see the state of facilities or gather suggestions on the new colour for the foyer.
Feedback can deliver a better customer service level and in turn help benefit the capital growth and success of developments.
Regular, scheduled information to your residents is important to keep them informed.
A good way to do this is having committee members or building managers release a monthly or quarterly newsletter, showcasing any news, changes or developments to the residential community.
Inspection management and reports
A large part of providing exceptional service for clients involves maintaining facilities, which all starts with efficient yet thorough inspections of shared facilities.
Customised and integrated platforms such as FMLink and the FMLink Inspector Application will help developers achieve just that by allowing you to build out individual inspection, and once completed, generate reports for committee and board reports or push work orders onto contractors.
This way, any defects or maintenance issues will quickly be resolved to create an enjoyable, safe and well-maintained community, whilst also promoting faster and more accurate decision-making.
Planned maintenance notices
If a site is expected to have maintenance or other facilities management tasks performed, then it’s a good practice to inform the residents.
With a resident engagement platform such as CommunitiLink, building managers can easily send out a scheduled notice to a sites digital noticeboards and residents application, along with a push notification, email or SMS.
Because of this, residents will have the time to make any alternative arrangements and won’t be surprised by any window washers or closed facilities.
Ensuring residents are provided with up-to-date information regarding significant events or issues that occur will go along way to keep residents engaged.
By keeping them in the loop through instant notifications, there will be no surprises when the water gets shut off, and less time spent dealing with related phone calls or disgruntled emails.
Connecting these alerts in with a digital noticeboard within a sites high traffic areas is a good extension of a platform to connect with guests and visitors
Customise your concierge offerings
Offering customised concierge services through a buildings community mobile app can be another way to way to increase customer engagement and explore new service-based revenue models.
Additional offerings could include dog walking, watering the residents plants while they’re away, taking a residents car for a clean, or assisting with the cleaning of a residents private home.
Receiving and managing requests can be simplified using a software platform such as CommunitiLink by Resvu.
CommunitiLink allows hotel and building managers to create customised concierge offering for a residential site, as well as manage mobile app payment offerings for maximising the additional revenue models that result.
This article originally appeared on The Urban Developer on behalf of Resvu